Tinder statistics – all about the app’s statistics

Tinder is one of the most successful dating apps on the online dating market. We conducted an extensive analysis of Tinder statistics, looking at its geographic reach and user data. Here are the main questions people may have about Tinder statistics:

Answers to these and many other questions that will help you learn more about the features of Tinder can be found in our article.

History of Development

The app was founded in 2012 at Hatch Labs in Southern California, where Sean Red and Justin Matin developed a new matching algorithm. They subsequently took over the company, becoming Tinder’s CEO and chief development officer.

The first launch of the app was on several college campuses in the United States. After the trial launch, Tinder was launched to a wider audience and immediately became a resounding success. Already in 2014, the number of readings was 1 billion per day. Since then, Tinder user statistics have grown significantly and are still growing. Today Tinder is a serious player in the online dating market and an indispensable way to meet 75 million active users.

Tinder Demographics

When we look at and analyze Tinder statistics, we first ask ourselves who uses Tinder? Demographic data includes how many people are users of the app, their age and where they live, gender, and ethnicity.

Tinder Users Statistics

We already know that Tinder is one of the most popular apps in the world. Let’s look at what it means in numbers. The number of active users reaches 70 million people per month. In total, the app has been downloaded more than 430 million times since its launch. Interestingly, the most rapid increase in the number of users came from 2015 to 2018. If at the beginning of 2015 the number of new participants was only 300 thousand, by the end of 2018, this number was more than 5 million. Thus, Tinder has managed to double the inflow of new members every year over the years.

With its huge popularity, the number of people who use paid services is relatively low, accounting for only 10% of users. Against the background of paid subscribers among competing apps, this percentage seems insignificant. This is because most users are satisfied with the basic functions available in the free version of Tinder. Undoubtedly, this policy of free access, as well as new and unique algorithms, allowed the application to grow so quickly. And now Tinder is the most successful dating app, connecting millions of people worldwide every day.

Tinder Statistics Among the Countries of the World

Today, Tinder is translated into 40 languages and covers 196 countries, among which the clear leaders are the United States and the United Kingdom. According to the statistics, more than 30% of U.S. adults use or have once used Tinder to find a date. The list of countries with the largest users also includes France, Germany, Canada, and Brazil. With that, Brazil ranks as the third-largest market for Tinder. As Tinder users’ statistics show, 10% of active internet users among the Brazilian population use Tinder.

Tinder is the number one downloaded app in Northern Europe and America. It is also well ahead of its competitors in countries such as Argentina and Chile.

The analysis in Africa shows interesting Tinder statistics. In this part of the world, the market for mobile applications is still in its infancy, and the reason for this is the lack of quality mobile internet. But we can say that now many people use social networks instead of specialized dating platforms to find new connections. Today South Africa is the only country in Africa with the largest market for mobile applications, and here Tinder is in the lead.

In India, where Tinder has been highly rated in the past, its users have been growing rapidly, and the country has a record number of swipes every day. But the Indian market still has great prospects for development and is definitely interested in Tinder as the most populous region.

User Age Demographics

Young people accept any innovations and advances in technology more easily and enthusiastically. This also applies to dating with a mobile app. Therefore, when analyzing Tinder statistics regarding the audience’s age, we see that the majority of users are young people. Tinder itself provides the data regarding the age ranges of its users. Their message states that 52% of the participants in the app are between the ages of 18 and 25. However, third-party research may show more detailed information. According to the latest CivicScience 2020 analysis, 44% of Tinder users are between the ages of 18 and 24, 37% are between the ages of 25 and 34, 15% are between 35 and 44, and only 3% fall into the 45 to 54 age range. People over 55 also use the app, but only 1% or approximately 700,000 participants.

In 2015, there was a conflict between Tinder management and the research company GlobalWebIndex. The reason was a report by the latter on the age of Tinder participants, which claimed that only 38% of users were between the ages of 16 and 24, a significant discrepancy with Tinder’s data. Moreover, Tinder claims that it does not allow underage participants on its platform, so such data drew the righteous wrath of management and was challenged in the media. However, let’s look at the wider age range from 18 to 34. We can see that these Tinder statistics differ by only a few percent, bringing the discrepancies closer to the statistical margin of error.

Tinder Gender Statistics

The Tinder gender statistics will help you understand how many men and women use the app if there is a preponderance in one’s favor and the overall ratio between the two.

The most extensive surveys among users of mobile applications, including Tinder, were conducted in Italy, France, Great Britain, and the United States. As their results showed, Tinder is much more popular among men than women.

Overall, Tinder statistics show that 62% of the audience is male, with 38% female. This is definitely a large preponderance in favor of men, but country-by-country analysis shows an even larger gap in this ratio.

According to a 2019 study, 78% of Tinder users in the U.S. were men, and only 22% were women. However, the most popular app among both men and women in the U.S. is Tinder. It’s likely that women prefer to meet through websites or social media, turning to apps much less often than men. Tinder statistics gender in the U.K. looks even more surprising. Here the number of men on the app reaches 90% compared to 10% of women.

Gender inequality among participants has become a serious problem in India. In this country, the Tinder audience is overflowing with men who want to meet and has very few female accounts. The reason for this is certain technological isolation of women, and traditional attitudes that consider women who have previously dated many men unworthy of marriage and serious relationships.

What Does the Tinder Statistics Race Say?

Tinder has a policy of tolerance and maximum racial tolerance. This is why we do not have official Tinder ethnicity statistics. The app has no filters regarding race, does not collect such data, and does not analyze it. Therefore, we do not have reliable data from Match Group regarding Tinder race statistics. However, morning Consult surveyed in the United States, where one of the questions for mobile app users was their ethnicity. The result showed that Hispanics were more likely to be users or former users (18% and 40% respectively) than blacks (11% and 36%) or white Americans (11% and 33%).

The same goes for Tinder marriage statistics for interracial marriages, about which Tinder promotes absolute tolerance. Emoticons depicting an interracial couple in love holding hands have been added to the app to underscore this. Here’s what the official page says “At Tinder, we believe that no one should ever feel unrepresented or invisible. Love is universal, and it’s time for interracial couples to be represented in our universal language.”

What Do You Use Tinder For?

Since the app has seen the world, Tinder has become famous and means more than a dating app. For young people, it is a way to have fun, a tribute to fashion, a kind of social network, a means to become more popular. Tinder statistics show that in addition to socializing, users here meet other social needs. They claim that dating on Tinder and getting likes increases self-confidence and also helps cope with apathy and procrastination.

Dating Statistics in Real Life

Tinder conducted a survey among active users regarding how often they met their matches in real life. The results of the Tinder statistics show that 95% of those surveyed have had a date with their Tinder partners. What’s more, 44% of them said they were able to create a long-term relationship after dating, indicating high Tinder relationship statistics. The majority had a date after 2 or 7 virtual dates. According to the same survey, 85% of Tinder users declare their love for their couple in the first year of the relationship. So, Tinder is one of the easiest ways to meet and find love. This is also proven by the stories of our users, who have found each other here and got married.

Tinder Marriages Statistics

In its early days, Tinder had a reputation as a casual dating app, but time has shown that Tinder is one of the best dating sites for marriage. According to a study of Tinder marriages statistics in 2020, Tinder united 26% of newlyweds who met online, solidifying its position as the most popular dating app.

Despite this, many Tinder users prefer to remain single and not get married or even in a serious relationship. A real reason for this phenomenon may include the fear of losing their social circle and friends by becoming bored in relationships. Having a permanent partner always gives some limitations, and young people claim that their free friends are much more interesting to talk to and open in a collective. In fact, more than 50% of respondents say this. For 39% of respondents, this is a real reason to stay single and not seek out long-term relationships.

Looking at Tinder marriage statistics, we discovered a surprising fact – about 30% of participants who have a Tinder account are already married or in a meaningful relationship.

User Activity

When analyzing Tinder statistics, in addition to the number of users and their demographics, it is also important to consider participant activity. The data provided by the Match Group says 1.6 billion readings per day. The latest official information dates back to 2018, and if we consider the steadily growing popularity of the app, we can assume that this number will be higher today. In addition to Tinder’s data, third-party companies offer statistics on the app’s activity. According to their Statista analysis, only 37.5% of Tinder users said they use the app every day. However, the Cast from Clay survey suggests that 55% of respondents open the app daily. To understand which reports are closer to the truth, let’s take a closer look at Tinder usage statistics.

Tinder Swipe Statistics

Tinder swipes are the core of the app and are as simple as genius – if you like a suggested match, you swipe to the right. If not, you swipe to the left. Tinder swipe statistics allow you to assess the actual activity of community members.

If we consider the number of swipes relative to the number of Tinder users, we get the following numbers. As of 2018, the total number of participants was 57 million. If we divide the total number of swipes, there are 28 matches per participant per day. However, it is worth considering a correction to the official activity data, as it is obvious that not all registered users use the app daily. According to Tinder usage statistics, activity is 56%. From this, we can conclude that each active participant makes an average of 50 swipes every day.

Tinder Match Statistics – What Are the Chances of a Match?

Tinder match statistics give you an idea of how easy it is to find someone who is a real match on the app among millions of participants. Match reports from Tinder tell us that 46% of daily participants receive one or more matches that seem like a good match. So there are 26 million matches every day, which leads to 1.5 million dates per week. That’s pretty high, even when you consider the total number of users. Tinder match statistics leave no doubt that finding the right partner here is much easier than on other similar apps.

In total, from its first day of existence to today, Tinder reports more than 65 billion matches.

What Days and Time Have the Highest Activity?

When we analyzed Tinder user activity statistics, we saw some patterns related to the app’s peak attendance. For example, what day of the week are users most active? The study shows that people are most likely to log into their Tinder account during the workweek. The highest activity rates are on Monday, Tuesday, and Wednesday, with the biggest spike occurring on Thursday. Meanwhile, the average amount of time spent looking at profiles is about 30 minutes a day.

Time of day statistics shows that the most active participants are between 20:00 and 21:00. Interesting data regarding the use of Tinder during working hours: most users open the application on their smartphone between 11:00 and 12:00. The minimum activity in any period in the app does not fall below 10%, so there are active participants in Tinder at any time of the day.

Tinder Relationship Statistics – Success Rate

How high are the chances of finding a successful relationship using the Tinder app? When discussing the coefficients of meaningful relationships and assessing the probability of success, it is worth remembering the data from Tinder gender statistics, which show significantly more men in the community. This means that the chances between men and women will not be equal. The less numerous female audience has a wider choice of partners, and accordingly, much more interest from men. According to the survey, 52% of women were able to get a successful match with someone they liked, compared to 16% of men. Thus, out of 5 girls who liked them, only one will respond to a man with a mutual liking, while every other participant wants to get to know a girl.

Financial Analytics and Tinder Value

Tinder is the flagship project of the Match Group, which is both the most expensive and the most profitable. What do the financial Tinder statistics tell us? As the app has grown in popularity, so has its revenue. From 2015 to 2018, annual profits nearly doubled, reaching $1.152 billion by the end of 2018. In the following years, 2019 and 2020, the rate of revenue growth dropped slightly to 42% and 22%. Tinder’s profits for 2020 are estimated at $1.4 billion. The U.S. is the largest contributor at 43%, with the UK in second place with 8%. Today, the app’s value in the market is estimated by Cheddar at $10 billion. Tinder accounted for 59% of Match Group’s revenue in 2020.

Statistics Compared to Others

Financial Tinder statistics showed that it is the first in the ranking of the most expensive dating apps in the world. But the same cannot be said about the number of users. We looked at Tinder users statistics compared to other apps, and we saw that it is ahead of several competitors at once. In first place is Badoo, which has 468 million registered users, of which 60 million are active every month. In the ranking of the largest apps by a number of users, Tinder ranked only fourth:

1. Badoo – 468 million users;
2. Plenty of Fish – 150 million users;
3. MeetMe – 100 million users;
4. Tinder – 57 million users;
5. Happn – 50 million users.

Today Tinder cannot be considered a champion in terms of the number of users, but it shows consistently high figures in its development, setting its own records year after year in terms of the growth of new members and the number of swipes, and is the strongest player in the online dating environment.

Conclusion

We hope that this extensive analysis of Tinder statistics will be useful for everyone who wants to get closer to the world of Tinder and navigate the trends of the mobile dating apps market. Knowing what users really want and what they are looking for makes it much easier to choose the right development statistics and adapt to each participant’s needs.

Frequently Asked Questions

When was Tinder created?

The app was developed and saw the world in September 2012.

How many times was Tinder loaded?

Tinder has been downloaded more than 430 million times.

How many people use Tinder once a month?

According to Tinder usage statistics, the app has 75 million monthly active users and is available in 40 languages in 190 countries around the world.

What is the ratio of men to women on Tinder?

According to Tinder gender statistics, the proportion of male accounts is 62% relative to 38% of female accounts, indicating a significant weighting towards men.

How many matches can I get on Tinder?

The daily number of matches among all participants reaches 26 million, according to Tinder match statistics. Thus, 46% of users get a quality match every day, with both participants liking the other.

How many users meet in real life?

The official Tinder relationship statistics, based on surveys of active members, says that 1.5 million of its users go on dates every week. 95% of those surveyed met their match within 7 days of meeting on the app, and 44% of them established a long-term relationship with their date.

When are Tinder users most active?

The highest activity rates are on Monday, Tuesday, and Wednesday, with the highest number of active participants on Thursday. According to Tinder statistics, the growth of online members starts after the traditional workday and activity peaks between 8:00 and 9:00 p.m.